Reviewing your long term SEO goals and ensuring that these are in line with your business strategy ensure that you maximise the productivity of your SEO campaign. SEOmoz did a great blog on Goals of SEO back in January. This article considers the practical application of some of those ideas and how you can apply them to you business. If you have not considered the long term goals of your SEO campaign now is a great time to do so.

First, you need to be clear of your business’ strategy. A good way to think about this is to consider the purpose of your business and the purpose of your SEO campaign. Once you have these clearly defined it becomes easier to develop long term SEO goals that will meet your business’ requirements.

To define the purpose of your business you need to ask yourself ‘Why does the business exist?’ Once you have considered this question, write your thoughts down. Next, consider ‘Why does my SEO campaign exist?’. Again, write down your thoughts.

With this in mind, think about the following framework:

The answer to these questions will help you to identify long term goals for your SEO campaign. The real benefit in doing this is that it will allow you to tie the goals of your SEO campaign to the objectives of your business.

The SEO goals that you set should be specific, measurable, results driven and most importantly should inform the execution of your SEO campaign.

Tags: increasing ROI, long term SEO goals, SEO goals

This entry was posted on Wednesday, November 18th, 2009 at 12:13 pm and is filed under SEO Productivity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.