Our opinion is that until recently SEOs have been creating content for their clients which has distinct similarities to ‘infomercials’ – providing poor user  value and with poorly concealed marketing messages.

However, more recently we have been seeing much content being generated that is genuinely useful and more easily likened to quality newspaper stories – sure, there is an agenda but they certainly provide the user with genuinely useful information which they are looking for.

Drivers Of Quality

• Search Engines – The search Engines have been increasing the sophisication of their algorithims continously for many years now and are becoming more effective at combatting crude techniques for increasing rankings of websites that offer poor user value.
• Social Media Platforms – The engines that give power to the user to rate, rank and increase the exposure of the websites that they are interested in. 24 months ago some SEOs used techniques to manipulate the websites that gain the most exposure in the social media, however increasingly social media platforms are becoming so sophisticated at preventing abuse that the effort required to engineer social media platform results are not worth it.
• Users - A force to be reckoned with. More sophisticated than ever and no longer willing to accept poor content developed only to promote a service or product. If the content is promoting a service or product it had better be even better than ever before.

With the increases in sophistication of search engines, social media platforms and users how does the search engine optimisation industry provide value?

A good SEO company is in touch with the target audience of it’s clients and provides a vital link between the User and the Client. As a SEO company we are in a unique position to listen to the user and understand what they demand in terms of information and content. By understanding what users want and being a major actor in getting that content published SEOs are driving content on the internet forward.