PPC management FAQs
How does Pay Per Click work?
Pay per click works on an auction basis. We ‘bid’ for the words and phrases that are relevant to the products or services that you offer and when someone clicks on your listing in the search engines you pay the price bid for that search term. The higher we bid for the word or phrase the higher your advert will be placed on the page. To get your advert to the top of the page we have to out bid the other people bidding on the same phrase. We also increase the position of our client’s adverts by writing quality adverts and optimising the landing pages.
What are the Benefits of Your Campaign Management Service?
Based on our experience of running large advertising campaigns we:
- Achieve the best conversion rates at the minimum cost possible
- Ensure that tracking web analytics are installed correctly
- Optimise the campaign bids and keywords to ensure that your advertising budget is maximised
Which Search Engines will my Pay Per Click ads appear on?
For the majority of clients we find that advertising on a combination of advertising networks works best. We normally start advertising on Google and roll the campaign out across the other advertising networks:
- Google Adwords
- Microsoft Adcenter
- Yahoo! Publisher Network.
Which ad position will my PPC ads appear on?
As a general rule the advert with the highest bid will be placed at the top, although advert copy and landing page quality also affect rankings. Our analysis finds that it is not always optimum to be at the top of the page. We use web analytics to ensure that your ads are in the position that provides the best return on marketing investment.
How many ads do you develop for my PPC campaign?
The total number of ads depends on the size of the campaign. However we continuously test and optimise the ads to ensure that they are performing at the best level possible
How many keywords do you research for an advertisement campaign?
We use a suite of tools and our experience to find as many keywords as possible for each advertising campaign. We then narrow this list down to find the most relevant keywords that provide the best return on marketing investment for the campaign.
